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    <loc>https://www.rennackerstudio.com/work/cadence-life-sciences-packaging-design</loc>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Front-facing display of Cadence Life Sciences' wellness line including Active Meal, Active Fiber, Active Aminos, and Cherry Sleep with consistent design language.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Brand guidelines slide showing spacing and minimum size requirements for the Cadence Life Sciences logo in both centered and horizontal lockups.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Annotated design audit of Cadence’s original packaging system highlighting issues with branding inconsistency, legibility, and script font readability across SKUs.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>A shelf audit collage of competitive wellness and supplement packaging from brands like Vital Proteins, KOS, Sprouts, Rishi, and others, highlighting trends in design and messaging.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Detailed view of Cadence Life Sciences’ atomic design elements including the sunburst logo, claim icons, precision nutrition flag, and flavor badge.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Typography guideline slide outlining primary and secondary typefaces for Cadence Life Sciences — Greycliff and Gotham Condensed — with style previews.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Side-by-side comparison of three initial packaging design options for Cadence Life Sciences, each exploring distinct directions ranging from clinical to community-focused.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Designer inspects high-fidelity packaging print for Cadence Life Sciences using a magnifying loupe to evaluate color density and type legibility before final approval.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Close-up of a designer making color corrections and annotation notes on a large-scale print of Cadence Life Sciences’ Active Meal packaging.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Mockup of Cadence Life Sciences' redesigned rewards structure document, featuring tables, tier systems, and clear role definitions for brand ambassadors.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Back view of Cadence Life Sciences product packaging showcasing clear FDA-compliant labeling, nutritional facts, and QR code for community engagement.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b567a264-eafe-4961-ab09-b604c101ccfd/24-025_Cadence_Styleguide-Updates_Final-001_Page_17.jpg</image:loc>
      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Labeled diagram showcasing the front and back of Cadence Life Sciences’ packaging, identifying key elements such as claims, nutrition facts, QR codes, and FDA notices.</image:caption>
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      <image:title>Work - Cadence Life Sciences Packaging Design - Make it stand out</image:title>
      <image:caption>Flat lay image featuring all four Cadence Life Sciences products — Active Meal, Active Fiber, Active Aminos, and Cherry Sleep — arranged against a white background.</image:caption>
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    <loc>https://www.rennackerstudio.com/work/ucda-immerse-design-educator-summit</loc>
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    <lastmod>2024-11-08</lastmod>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Concept 1: Topography Maps</image:caption>
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    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/6c62f480-8a87-41a3-a7fe-b96c2a19f7a3/2024+UCDA+Design+Educator+Summit_Branding+Concept_01.3.pptx.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/87dd5b70-4bff-4ea5-bb42-79a551e953d9/2024+UCDA+Design+Educator+Summit_Branding+Concept_03.1.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d631b356-3eda-49ba-8389-cc447142744b/2024+UCDA+Design+Educator+Summit_Concept+Exploration_01.png</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1fdea74a-755b-42fe-a484-28ff0acce3c0/2024+UCDA+Design+Educator+Summit_Concept+Exploration_02.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8cf68ba1-a5b4-454a-90ea-915e38eef066/2024+UCDA+Design+Educator+Summit_Concept+Exploration_03.png</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f83221b2-b179-4546-93ac-462b70516780/2024+UCDA+Design+Educator+Summit_Concept+Exploration_04.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/97ff42d9-654f-44f0-9f8e-022d27ffb093/2024+UCDA+Design+Educator+Summit_Concept+Exploration_05.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/98787468-e67c-4538-bafc-02d6460b066c/2024+UCDA+Design+Educator+Summit_Final+Design_VR+Social+Media+Filters.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/61331198-6487-446a-988a-bf1996c10913/UCDA+Immerse+Conference-0041.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d4f61ce5-7167-4616-8b0b-462364fd2a15/UCDA+Immerse+Conference-0079.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/441bda50-416c-4640-9ed2-29fb21475c16/UCDA+Immerse+Conference-0094.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2a7a915b-3bb3-4e8a-b632-afec7db655f8/UCDA+Immerse+Conference-0118.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/54ae118e-4704-4d73-9574-d9cc2bd9e023/2024_UCDA+Immerse+Design+Education+Summit_Trifold+Design.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/66a23f96-e971-4654-b8e6-7d09335bff02/2024_UCDA+Immerse+Design+Education+Summit_VR+Experience+Design.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/33b9ab0b-e687-475c-bb93-82bc1351db29/UCDA-Immerse-Conference-0136-copy.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/17166e90-eff0-4522-be3a-70a37235d33f/UCDA+Immerse+Conference-0194.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d3a2eb20-1494-4e43-858c-f5bbec8d9bbb/UCDA+Immerse+Conference-0105.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/963f04d6-64d3-4db6-9e93-3e11bcad6f01/2024_UCDA+Immerse+Design+Education+Summit_Website+Design.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f41b5e86-a018-45fe-b3a0-601ab12d0971/2024_UCDA+Immerse+Design+Education+Summit_Qualitative+Feedback.jpg</image:loc>
      <image:title>Work - UCDA Immerse Design Educator Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/cia-asu-engineering-steam-hackathon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9ac98d02-df9d-4f31-92c3-1b50da46cb4b/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW5364-HDR.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d3b22e72-92f5-425c-92c4-c56ae1c665c4/GIT+Agency-7743.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Initial concept walkthrough meeting between Dr. Shawn Jordan, members of the CIA, Erik Gillman, and The GIT Creative Agency during the Fall 2023 semester.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/36d1c242-fdfa-4d30-ba32-d7051ffd4da4/CIA+STEAM+Hackathon+-+Viz+Dev.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>A few initial concept sketches for the Finding F.R.E.D. logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/ef1de554-8489-47ff-820e-a7ba4f099eab/PresentationBrandingFINALx2_Page_03.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 1 logo design in black and white and in color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/700d3ed3-d269-4c9b-93af-b53ff88058a8/PresentationBrandingFINALx2_Page_04.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 1 design renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7d9f6c76-c96d-4c57-b11f-49e4ae080745/PresentationBrandingFINALx2_Page_06.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 2 logo design in black and white and in color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5e999b3a-808d-4057-9078-79fb215ee16e/PresentationBrandingFINALx2_Page_07.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 2 design renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/67369934-8702-47b5-a0cf-5b60c9a57370/PresentationBrandingFINALx2_Page_09.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 3 logo design in black and white and in color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f411238d-ded3-4175-ba81-df8af328ff04/PresentationBrandingFINALx2_Page_10.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 3 design renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/60218c1f-4240-4437-b0c7-3745b2263536/PresentationBrandingFINALx2_Page_12.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 4 logo design in black and white and in color.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d506b393-93c5-4ed8-a9ee-fb6b701cecb0/PresentationBrandingFINALx2_Page_13.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Concept 4 design renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9a9f47df-aa2c-4aa6-a20d-3adbbc5201bf/PresentationBrandingFINALx2_Page_16.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Final design concept renderings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c0f75c95-a8c1-4adb-8247-eb4c045694bd/Arizona-State-University_CIA-STEAM-Hackathon_Social-Media.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Original social media concept design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3d9f78f4-5ced-4d82-91fb-a955416704c8/Arizona-State-University_CIA-STEAM-Hackathon_Inner-Circle.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Inner Circle blog post promoting the chain-reaction mystery hackathon competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/e676a188-0725-4f64-9910-eb77daf7e270/Arizona-State-University_CIA-STEAM-Hackathon_STOVA.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>STOVA online registration form</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7fa28800-0f19-4fde-b883-2db60421e41c/Arizona+State+University_CIA+STEAM+Hackathon_Wayfinding+Signage.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Hackathon directional wayfinding signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a36118f9-be10-443b-95c6-68e3c79216ff/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW5364-HDR.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Life-size 5.5-foot-tall cut-out of F.R.E.D robot welcome sign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5e52f23f-3881-4f82-916d-8d2dd1710cff/Arizona+State+University_CIA+STEAM+Hackathon_Pate_20240413_DSC0695.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Printed wayfinding collateral pieces side-by-side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3a7e6a2d-10d5-48bd-a95d-4c6004da35d6/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW5071.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Close to 300 people were in attendance and nearly every single person wore a F.R.E.D. branded tee shirt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7d2d4811-0c70-4f82-b155-b215b8b7cabc/Arizona+State+University_CIA+STEAM+Hackathon_Staff+Tees.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Staff members proudly wore their sky blue F.R.E.D. tees and accessorized with robot toys.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/6b0b9620-7904-4d59-acb4-29917b283e2a/Arizona+State+University_CIA+STEAM+Hackathon_Name+Tags+and+Table+Tents.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Name tags helped staff address team members by name, but also helped identify which team they were on and which table they should be working at.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3f2b994c-9f77-4379-a1b8-0cc68f625ef5/Arizona+State+University_CIA+STEAM+Hackathon_Missing+Poster.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>F.R.E.D’s “missing” posters were posted all over the Chandler Innovation Center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/627e88ae-99ad-44d1-bfd7-9cdd749ec6ee/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW6193.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Tee shirts, notebooks, play money, and name tags were just a few branded items team members were given.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f00db05f-cad8-4c2e-ac4a-a1eb867e144c/Arizona+State+University_CIA+STEAM+Hackathon_Workbook.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>The workbook we had designed was used to deliver unique stories to each team and serve as a space for teams to ideate their solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/4f1da13c-381d-4231-95e3-bc2bc1748136/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW5118.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>PowerPoint presentations could be easily updated during the event but still retained the branding and immersive design elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/0fbdde66-60cb-4f78-926e-a32069185e6e/Feb+2024+Client+Presentation.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Fred emote icon stickers/pins to be handed out at the hackathon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/cb70b19f-95d9-48d1-925c-e75b3be03831/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW5505.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>3D-printed trophies for hackathon winners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f9d1ad88-49fb-4ba7-a4f8-e04f618ec7a9/Arizona+State+University_CIA+STEAM+Hackathon_Awards.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Each 3D-printed trophy featured different colors and plaques based on the award won.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/dd10cc42-4ee2-4a56-b9c2-f268e4aadaa5/FRED_FINALTurntable-Camera.gif</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>360º 3D rendering of F.R.E.D.’s full body to be used for engineering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8bdf5d12-8756-4c10-a39d-3d8c02c89999/Client+Presentation.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Character rotation design for F.R.E.D.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7f682582-17ed-42ca-87a1-249a8934570e/FredHappy.gif</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>“Happy” animation of F.R.E.D.’s face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bc2e31c9-24d7-4eaa-8efc-d4f92c02e3b3/FredSad.gif</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>“Sad” animation of F.R.E.D.’s face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/cbe15b6b-ed48-4094-b10f-d9b97674449d/FredShocked.gif</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>“Shocked” animation of F.R.E.D.’s face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/752b86f6-0701-4924-b282-f4a3aee20df2/FredAngry.gif</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>“Angry” animation of F.R.E.D.’s face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/69aa48ca-759c-42d9-83ce-f700f7bb46a4/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW6249.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Kids gathered around F.R.E.D. to ask questions. Most popular question: “Who stole you!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/418ccd2e-2e18-4ca9-8bf7-c74d8e8a1760/Arizona+State+University_CIA+STEAM+Hackathon_Rennacker_20240413_RAW6458.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Even the staff and volunteers fell in love with F.R.E.D. and made sure to get a group photo with him!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9ed91a35-8194-461c-83dd-cc43ecf7bef5/Arizona+State+University_CIA+STEAM+Hackathon_Cameron+and+Adeline.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Cameron Rennacker and Adeline Pate photographing the hackathon event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/da88aa22-36b2-437e-9ade-75b7ef933b61/GIT-Agency-0723.jpg</image:loc>
      <image:title>Work - CIA + ASU Engineering STEAM Hackathon - Make it stand out</image:title>
      <image:caption>Fall 2023 GIT Creative Agency team in design review looking over concepts to be presented to the client.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/20240216-arete-ux-research-and-ui-website-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b721909a-4dae-470d-a4f9-aaab94ec80b0/Arete+Website+Redesign_Lighthouse+Accessibility+Report.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/35f2a666-fa28-4c07-9622-beb1fd0c16b5/Arete+Website+Redesign_Heuristic+Analysis.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d7449077-459d-4364-a21c-60bd7c078703/Persona_+Individuals+Seeking+Financial+Services-1.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a8c6b71f-60c2-4613-8491-9a83beb2c925/Persona_+Individuals+Seeking+Financial+Services.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/757614f4-117b-4ab7-8526-f36322aca530/Persona_+Families+in+Need+of+Financial+and+Estate+Planning-1.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c0263001-ef23-4b05-8c6d-6d7664db4337/Persona_+Families+in+Need+of+Financial+and+Estate+Planning.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/422b00ea-133d-4a15-a818-2fa054131e8c/Persona_+Small+to+Medium-Sized+Business+Owners+and+Entrepreneurs-1.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/6fe78635-95b3-4f60-a6de-286c7d5b12eb/Persona_+Small+to+Medium-Sized+Business+Owners+and+Entrepreneurs.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/416d2f4c-4602-4335-aae9-027580a51381/ARETE+BTS-1552.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b6fbbfa9-7cb5-45dd-959f-a6eff3003951/Arete+Website+Redesign_Test+Plan+Severity+Metrics.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9f7d2cc2-8bf6-4a78-a99b-8e20978040eb/Arete+Website+Redesign_Usability+Test+Report-2.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bef90e35-e843-4062-bc1b-ae7a1f9914f5/Arete+Website+Redesign_Usability+Test+Report.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9cb08e4a-d12a-4dec-b9e8-660754b5e9b0/Arete+Website+Redesign_Usability+Test+Comments-1.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/17a9337b-d662-4bbd-b6d9-f14ef6c36c6b/Arete+Website+Redesign_Usability+Test+Comments.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/e0b92ad5-4c05-42e4-88e8-b268513eb5e1/Arete+Website+Redesign_Usability+Test+Benchmarks.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/24eec3ae-6d5e-42ed-8794-5166ac7a8fcb/Arete+Website+Redesign_Usability+Test+Report-3.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1250c938-bbf0-49ac-b8c2-7fa01d3a4908/Arete+Website+Redesign_Usability+Test+Report-1.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/55e40205-0856-4a62-95e5-779be53927d7/Arete+Website+Redesign_Competative+Landscape.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9975435c-1a1f-4162-bdec-1c8dd68a04aa/ARETE+BTS-1557.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a92490ce-7768-49d4-93e2-78a30dbdd3e8/Arete+Website+Redesign_Style+Guide.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5a3063ed-9169-4afe-9e2e-828fa004252b/Arete+Website+Redesign_Prototype.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c8b1ab7f-7eb6-40e0-b77a-28e1b3b8c80b/Arete+Website+Redesign_Mobile+Body+Copy.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/80dc556c-f640-4312-a187-c8bdfd29ffc7/Arete+Website+Redesign_Mobile+Optemized.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/14b33d85-5398-4454-bc05-c47a1c7a7132/Arete+Website+Redesign_Lifestyle+Male.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1373dbad-c02f-4a68-aae5-19c12ae60cae/Arete+Website+Redesign_Redesign+Usability+Test+Benchmarks+%26+Goals.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3813c60a-77c3-43e0-a14c-e830a9ce7cfb/Arete+Website+Redesign_Usability+Test+Comparison_Before+vs.+After+Redesign.jpg</image:loc>
      <image:title>Work - Arete UX Research &amp;amp; UI Website Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/20240228/arete-financial-and-legal-solutions/2024-marketing-collateral</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3b1d4367-ed92-4fbd-84d1-0c7c744e8fc2/Arete_Portfolio-Shots_20240228_2169.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9869a4c3-1b6f-4a80-b3b3-b097ac898965/Arete_Portfolio-Shots_20240228_2011.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/195df163-44ae-4e49-aa90-ec18d6aa9513/Arete_Portfolio-Shots_20240228_2102.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/041ece5c-df0d-46df-8902-b89cd8da77f3/Arete_Portfolio-Shots_20240228_1997.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f0f2ccac-f624-439b-b05b-56f6ca815878/Arete_Portfolio-Shots_20240228_2119-2124_Gif.gif</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/dd529c16-018c-454f-ac4e-3ffc80460b97/Arete_Portfolio-Shots_20240228_2044.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c2c2d7e2-c765-404e-8b2f-6e4a860ff13d/Arete_Portfolio-Shots_20240228_2072.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/680155ab-3b23-4d02-bb20-091add92e97a/Arete_Portfolio-Shots_20240228_2130.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2b35e860-d191-4d10-b2a6-4e222e879737/Arete_Portfolio-Shots_20240228_2178.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/aadaea7b-9acf-42f7-8019-de522a07b011/_Arete_Building-Photography_20240227_RAW4575.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/e726e65d-e9a0-436d-8a8f-74a3fcec128d/Arete_Portfolio-Shots_20240228_1980.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/4ed31b4c-5979-437d-8835-fe39bfb5b16a/Arete_Portfolio-Shots_20240228_2024.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/cfd550d3-3a39-4aa9-8f16-6af9668d0f56/Arete_Portfolio-Shots_20240228_2166.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a49c53d8-5487-4947-81e1-994f7e584418/Arete_Portfolio-Shots_20240228_2077.jpg</image:loc>
      <image:title>Work - Arete Marketing Collateral Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/20240203-sph-medical</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f1d11c9a-9bbe-4789-961b-b94fbe0e2b50/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1411_Old-new.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3f53e19b-a1df-4af8-9357-7ae159612a7d/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1415.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b43574d6-4bf6-408b-bfe4-166af333e99f/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1420.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/53b1f9e4-5537-4741-af91-cc5ecd5c93e6/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1428.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/62e83522-ff76-4901-9275-3875fb3ceda1/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1453.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/cc22811b-bf04-41c9-b223-89d695684a12/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1477.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bbf03ef2-00c8-4ed1-bb14-cabf6ad2d19f/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1512.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/adb263ae-15e7-41f9-9bd2-a396301cf49b/0011358_Reusable-Air-Tranfer-Matt-Photography-and-Brochure-Update_0011358_Reusable-Air-Transfer-Matt-Photography-and-Brochure-Update_1494.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2604614d-8852-4ac4-9120-3ecc217c4252/24-009_SPH-Medical_Reusable-Air-Transfer-Mat-Brochure-Update_V2.0_Mockup.jpg</image:loc>
      <image:title>Work - SPH Medical Reusable Air Transfer Mattress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/southern-california-university-of-health-sciences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/4cad6afa-9454-4635-99fc-dc3defe6e84f/Rennacker+Studio_Southern+California+University+of+Health+Sciences_Alumni+Logo+Redesign_Cover.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>SCU Alumni Logo Redesign by Rennacker Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/ba37857c-b5e4-4b60-9601-72607a4a1b8c/Rennacker+Studio_Southern+California+University+of+Health+Sciences_Alumni+Logo+Redesign_04.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>Side-by-side of the previous SCU alumni logo on the left, and the refreshed alumni logo on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/87bcef4a-3435-4831-928c-00cd66df16d2/0011348_SCU+Alumni+Logo+Redesign_BTS.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>Head of Creative, Cameron Rennacker sketching out concepts for the Southern California University of Health Sciences Alumni Logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/35687128-0982-4df7-97a7-d1458def6b52/0011348_SCU_Alumni-Logo_gridlines.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>Underlying grid system of the client-approved SCU alumni logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7ae08667-07fc-47c2-84de-f72a0d118abd/Rennacker+Studio_Southern+California+University+of+Health+Sciences_Alumni+Logo+Redesign_03.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>The new SCU Alumni logo is highly versatile. It can be dismantled, rearranged, or paired with the name of a department for situational uses and application on promotional products like notebooks, mugs, water bottles, and tote bags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3c222b63-110d-46f4-aeeb-7ac88b91d264/Rennacker+Studio_Southern+California+University+of+Health+Sciences_Alumni+Logo+Redesign_02.jpg</image:loc>
      <image:title>Work - Southern California University of Health Sciences Alumni Logo Redesign - Make it stand out</image:title>
      <image:caption>The new SCU Alumni logo can also be used digitally for guest speaker presentation slides or for use on the school’s alumni resources website page.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>The SCU commencement ceremony before the Fall 2023 redesign.</image:caption>
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      <image:caption>SCU’s redesigned, mobile-friendly program cover page.</image:caption>
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      <image:caption>Parents looking for their graduate’s name in the redesigned SCU digital graduation program.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9e5653a7-7cdf-487e-8303-ce1e4bdb2dbe/Low+Fidelity+Wireframes-Synergy+West-1330.jpg</image:loc>
      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/6afaa47f-5e9f-4fa1-8fb1-02b2347899a1/Low+Fidelity+Wireframes-Synergy+West-1292.jpg</image:loc>
      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Synergy West Recycling and Waste - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/33cd0209-4896-4031-bf60-6160c9e90e0e/Logo+Variants_1.jpg</image:loc>
      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Licenced Professional Counselor Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c0cfbee1-8285-40e2-a594-562f4d5726a6/0011345_Arete-Logo-Before-and-After_V1.1.gif</image:loc>
      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bfe90197-a01f-4def-af8f-aa3359a42daf/0011345_Arete-Business-Cards_V1.2.jpg</image:loc>
      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c50da10c-b819-4ed9-bdf8-d8cae57c5cd0/0011345_Arete-Service-Pillars_V1.1.jpg</image:loc>
      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7ff5fdc0-9dc0-4a16-a85d-36613d137b93/0011345_Arete-Photography-Approach_V1.2.jpg</image:loc>
      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Arete Financial and Legal Solutions 2023 Brand Refresh - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Image Credit: Image provided by Chick-fil-A Corporate — photographer unknown.</image:caption>
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      <image:caption>Image Credit: Image provided by Chick-fil-A Corporate — photographer unknown.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1c76f489-6a73-4896-815d-154925c23b5b/Responsive-Design-MockUp-Apple-Devices-v1-B.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8483cd5c-7c63-4dbe-a0b1-0b2b57181d7c/AICM-Uganda-Social-Media-2023-Gala.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9f1be18a-2caa-474b-9526-299db984a589/20221112_2022+AICM+Uganda+Gala_RFA8458.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3b3310ea-c4d7-40af-9e2b-108829cb5469/AICM+Uganda+Gala+20220002.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bcb24ea1-431c-4886-8ceb-e4d364bfe391/AICM+Uganda+Gala+20220006.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/db0aef64-c817-4965-a45a-f5dc82ac3c62/AICM+Uganda+Gala+20220012.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/293ceb6a-9623-4721-be82-9dfa5a10dd83/20221112_2022+AICM+Uganda+Gala_RFA9055.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1ec7bbeb-cddb-4d61-a4f1-e0ef8eedcd06/20221112_2022+AICM+Uganda+Gala_RFA8793.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572034029-O1H55KDJTUUKPHM7ZQNK/20221112_2022+AICM+Uganda+Gala_RFA8687.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8687.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572041147-NB6YUG42WULCCJMFPK1E/20221112_2022+AICM+Uganda+Gala_RFA8326.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8326.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572057194-APKYLSHHNXIID94I8PH9/20221112_2022+AICM+Uganda+Gala_RFA8340.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8340.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572061746-0V115KHCAO0IJB8TAZ0L/20221112_2022+AICM+Uganda+Gala_RFA8370.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8370.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572072021-C810RC37X3K23LF8PB6U/20221112_2022+AICM+Uganda+Gala_RFA8469.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8469.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572083069-SZG501YDVHKWUYE6NVCJ/20221112_2022+AICM+Uganda+Gala_RFA8449.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8449.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572112446-4CCSWBXAVFF8UF56P3D0/20221112_2022+AICM+Uganda+Gala_RFA8432.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8432.jpg</image:title>
    </image:image>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8507.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572157703-QM51TE1KB1AZKQ50NAKO/20221112_2022+AICM+Uganda+Gala_RFA8634.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8634.jpg</image:title>
    </image:image>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8529.jpg</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8603.jpg</image:title>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8572.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1696572276839-QNVOOI2ZEIEBAIXCZHPV/20221112_2022+AICM+Uganda+Gala_RFA8913.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA8913.jpg</image:title>
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    <image:image>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA9090.jpg</image:title>
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    <image:image>
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      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - 20221112_2022 AICM Uganda Gala_RFA9425.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/de688445-1fd3-4043-a99f-aa5766ea7d5e/AICM+Uganda+Gala+20220018.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3cffc788-58d0-4bf1-a5a6-09719e8cf209/20221112_2022+AICM+Uganda+Gala_RFA8445.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/e857b7e9-fa0e-40e4-9706-9adb551210e0/20221112_2022+AICM+Uganda+Gala_RFA9428.jpg</image:loc>
      <image:title>Work - AICM Uganda 2022 Gala “A Night of Hope” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/new-age-packaging-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9c39b5f1-50a1-4b2b-91b0-f9d0c4e1beaa/Packaging-Redesign_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Work - New Age Packaging Redesign - Make it stand out</image:title>
      <image:caption>Before and After of New Age Naturals 2020 packaging redesign by Rennacker Studio featuring the brand’s top 3 selling products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bc542354-caa1-4234-a958-2dbad98a6125/Rennacker+Studio-Top+Secret-Portfolio+View_Frame+17+2.jpg</image:loc>
      <image:title>Work - New Age Packaging Redesign - Make it stand out</image:title>
      <image:caption>Bottle manufacturing guideline for New Age Naturals 2020 packaging redesign by Rennacker Studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/32123707-5eeb-44c3-8f48-9dd9249c4e4e/New-Age-Packaging-Design_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Work - New Age Packaging Redesign - Make it stand out</image:title>
      <image:caption>The full product lineup for New Age Naturals included 67 SKUs in total, all requiring a unified design and holistic presence with products tailored specifically for men, women, children, or in the case of some products universally appealing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a987b482-ed4b-4f11-956b-167b636c8dcd/Rennacker+Studio-New+Age_Packaging+Details.jpg</image:loc>
      <image:title>Work - New Age Packaging Redesign - Make it stand out</image:title>
      <image:caption>New Age product benefits with icon illustration on packaging labels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2dae145e-1a12-426a-957e-80f43e9434a0/New-Age-Scratcher-Card-Mockup.jpg</image:loc>
      <image:title>Work - New Age Packaging Redesign - Make it stand out</image:title>
      <image:caption>New Age lottery scratcher promotional card.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/work/well-brand-launch-and-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2d585fd9-38f9-4b5d-b30a-23e8093a6501/WELL+Banner+Image.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008135545-REEUK73HSHPMJ309OOVN/1-WELACG_1-Pack.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008144854-R1PSTK6BNEPXS21XGWWT/1-WELASG_1-Pack.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008152337-L6VY7YRE1273EA0R3EJ8/1-WELISG_1-Pack.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008166068-3SCISF1CD8YYGL7WC2W7/1-WELZIG_1-Pack%402x.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/47c4cb61-817b-488f-a7fb-c87a32935a66/11-WELACG_Brad+Promise+EBC.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008520384-C2RJKUKL9VND3S9U87IA/%EF%BF%BC210729_WEL-21-046%EF%BF%BC_Apple+Cider+Vinegar+Gummies4311.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008515829-8LL6SWX5V2PF20SEZO81/%EF%BF%BC210729_WEL-21-046%EF%BF%BC_Ashwagandha+Gummies4317.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008523275-MG5I4IBBVH15Y1XFZU05/%EF%BF%BC210729_WEL-21-046%EF%BF%BC_Immune+Support+Gummies4330.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008652752-QE9XIFKQE9BRNO43JUTJ/6-WELACG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008652862-DIM9FLBX552AJFWYJK0B/8-WELACG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008655165-FETV121329AWZLDBVBED/9-WELACG_Brand+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008655981-C4CWMWC96O82WPOGBT6X/10-WELACG_About+The+Product.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008665181-N1FELFXU21MF80NW0ZOJ/6-WELASG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008665252-0E93VNP7RXSVDFOBJ2NN/8-WELASG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008667835-HV5JZL16OGIALVGWJFW7/9-WELASG_Brand+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008668028-ME5XFSPWMYUJ6F8G769E/10-WELASG_About+The+Product.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008676694-0495P8KCZTDSU0IPECC3/6-WELISG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008676789-NP48XAJPLYZIB8KRXOGU/8-WELISG_Product+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008679556-P5QZTWFP58ZW1DPVNQFI/9-WELISG_Brand+Benefits.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008679804-HS8YJUNGUFVEG08OCQTD/10-WELISG_About+The+Product.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008686927-U6L74MG42MP383VUEXT5/6-WELZIG_Product+Benefits%402x.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008686748-19ICVTO88F0GWZP43B7I/8-WELZIG_Product+Benefits%402x.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695008689515-J0TRJT443AA8W8A51UQP/9-WELZIG_Brand+Benefits%402x.jpg</image:loc>
      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign</image:title>
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    <image:image>
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      <image:title>Work - Well! Vitamins Packaging Design and Launch Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.rennackerstudio.com/work/new-age-naturals-website-redesign</loc>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>Work - New Age Naturals Website Redesign - Make it stand out</image:title>
      <image:caption>Website product landing page for New Age Naturals.</image:caption>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - Make it stand out</image:title>
      <image:caption>Redesigned mobile landing page for the New Age Naturals Website.</image:caption>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP07344.jpg</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP00671.jpg</image:title>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP00904.jpg</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP06825.jpg</image:title>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP06911.jpg</image:title>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP07251.jpg</image:title>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP01199.jpg</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - 210519_NAN-21-035_New Age Website Refresh-EBP00786.jpg</image:title>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - Make it stand out</image:title>
      <image:caption>Before and after product listing pages for New Age Naturals' Website.</image:caption>
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    <image:image>
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      <image:title>Work - New Age Naturals Website Redesign - Make it stand out</image:title>
      <image:caption>User task flow to pause or cancel a product subscription on the New Age Website</image:caption>
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  <url>
    <loc>https://www.rennackerstudio.com/work/sph-medical-product-catalog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
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      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7a50f08f-6378-4219-89d8-43d63b6362f7/0011278_SPH-Medical_Product-Catalog_Detail.jpg</image:loc>
      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b4cdbe20-eb44-40fb-9264-a9a595d89c7e/0011278_SPH-Medical_Strategic-Product-Placement.jpg</image:loc>
      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/0de5a081-e527-4ed3-8df7-31ccece76d6f/0011278_SPH-Medical_Email-File-Size.jpg</image:loc>
      <image:title>Work - SPH Medical Product Catalog Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rennackerstudio.com/work/aicm-uganda-website-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
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      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3dd439e1-f9b7-43eb-a788-a52be1b79519/20230913_AICM+Uganda+Website+Design_14.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/66183a39-3212-4d98-aedd-15bd9d572e56/20230913_AICM+Uganda+Website+Design_5.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/00c76636-68fc-4431-b81f-435185ec84cf/20230913_AICM+Uganda+Website+Design_3.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5bdac8ad-0bf5-40ed-b3bc-09957f1e969d/20230913_AICM+Uganda+Website+Design_13.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/4889ea72-5a06-4efa-a102-e215c091ad1e/20230913_AICM+Uganda+Website+Design_11.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/14f222aa-1101-4ad3-b8dd-84fc34971a4c/20230913_AICM+Uganda+Website+Design_10.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/aa4625ca-854d-4f63-b676-9035ef6f5ce4/20230913_AICM+Uganda+Website+Design_6.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8295bca0-5d46-426d-829a-1a12b7295742/20230913_AICM+Uganda+Website+Design_4.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5d0d4f7d-53bb-43b0-9e89-fc57414ee227/20230913_AICM+Uganda+Website+Design_9.jpg</image:loc>
      <image:title>Work - AICM Uganda Website Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rennackerstudio.com/work/the-art-institute-of-california-wall-installation</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
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      <image:title>Work - The Art Institute of California Environmental Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f3168dd0-b5ed-4e8d-88a8-172d577d81bf/20181114-Rennacker+Studios_The+Art+Institutte+of+California+Inspiration+Wall-009.jpg</image:loc>
      <image:title>Work - The Art Institute of California Environmental Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7eb3f871-fc67-4e7b-9313-a87912470944/20181114-Rennacker+Studios_The+Art+Institutte+of+California+Inspiration+Wall-007.jpg</image:loc>
      <image:title>Work - The Art Institute of California Environmental Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/646ed541-6d36-4884-9043-bf0274b31b2f/20181114-Rennacker+Studios_The+Art+Institutte+of+California+Inspiration+Wall-010.jpg</image:loc>
      <image:title>Work - The Art Institute of California Environmental Art - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rennackerstudio.com/work/patagonia-adopt-a-pack-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/562798ee-0bc0-4464-967b-d5ea06ec61ec/Patagonia+Store.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985986279-WNM2HDGKSC81ME0ZBAGY/212107-Magan-Booklet+Cover.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985986381-PNR17X8CT1RU4CYPJH6B/212107-Magan-Booklet+Cover+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985987430-GG766FJIX3NWJCITTU9J/212107-Magan-Booklet+Spread+1.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985988009-ICJH43IXY3Z13ASVYFZS/212107-Magan-Booklet+Spread+2.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985988873-II6UN9ZKN0LH4C2CWXGD/212107-Magan-Booklet+Spread+3.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985989289-8OJF6VIFOUFFS7BQK5C0/212107-Magan-Booklet+Spread+4.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985675447-6Q53DC9B15T0SI0YY1FC/212107-Gabby-Booklet+Cover.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985675564-NM5LY4PETW799P9XG4RI/212107-Gabby-Booklet+Cover+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985678959-G61L9ENSAI338U3S65L9/212107-Gabby-Booklet+Spread+1.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985681550-GL4Y2194HN3VQR4BKDD9/212107-Gabby-Booklet+Spread+2.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985688915-GMHB9DG55BC3P4NBUZMM/212107-Gabby-Booklet+Spread+3.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985688430-VDVFOXHUUKP9A6K3UGCV/212107-Gabby-Booklet+Spread+4.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985822067-YPS5WGK2AWJZX1YAG3M1/212107-Kelley-Booklet+Cover+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985823075-REJ7C4QLUE8CXT6I7B93/212107-Kelly-Booklet+Spread+1.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985827045-WEUJYX3TMNO8O7NTSF44/212107-Kelly-Booklet+Spread+2.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694985828554-V07NZ0JLAF8H1SDFKQSJ/212107-Kelly-Booklet+Spread+3.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3365cac0-3e8d-475c-ba98-f5de21c70927/212107-Gabby-Magazine+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5b23ed4d-a50a-4972-b5b7-f657f5e451c5/212107-Kelly-Magazine+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/080feae2-51dd-4a9d-95f8-71464b816c8d/212107-Magan-Magazine+Spread.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7a8c983d-b29a-4094-b9ea-664c98fdd006/212107-Kelly-Web.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d51cce46-a4d5-4ce7-9be2-d9f174b6bc91/212107-Magan-Web.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694986313875-L1O9515NY01GW3SPL6DL/Patagonia+Store.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694986450884-W9M01FVXEFUDDN6C9KBL/Tahoe-Store.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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    <image:image>
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      <image:title>Work - Patagonia Unpack Adventure Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1694986673056-K68CJJZKO61XT68T0AFQ/patagonia-process-5.jpg</image:loc>
      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - Patagonia Unpack Adventure Campaign</image:title>
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      <image:title>Work - The Push Album Covers and Marketing Collateral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5d680ab7-f933-4bcd-850e-caa8350f826b/The-Push_Album-Cover_Volume-1.jpg</image:loc>
      <image:title>Work - The Push Album Covers and Marketing Collateral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - The Push Album Covers and Marketing Collateral - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/1695163236565-YJOMENKUHV8RZYEYEF29/the-push-portrait-kari-gillette-cameron-rennacker.jpg</image:loc>
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    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/f56bdd52-bf7c-48f7-b815-6a18358eeffb/Design+Thinking.jpg</image:loc>
      <image:title>Intel - Your Guide to Hiring a Multi-media Production Agency for Your Business - Make it stand out</image:title>
      <image:caption>Rennacker Studio’s Design Thinking Process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5bfeb06a-544c-4f60-ba5e-32aafa3ceb1c/gitphoto-highres-2.jpg</image:loc>
      <image:title>Intel - Your Guide to Hiring a Multi-media Production Agency for Your Business - Make it stand out</image:title>
      <image:caption>Photo and video shoot with Rennacker Studio, Credit: The GIT Creative Agency</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/acad0a7e-ec48-4f66-9fba-6dd0a75bf9f2/Budgeting+for+multimedia+production+projects.png</image:loc>
      <image:title>Intel - Your Guide to Hiring a Multi-media Production Agency for Your Business - Make it stand out</image:title>
      <image:caption>Effective Project Cost Management, Credit: Global Tenders and Bids Company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3c4bbd1f-3c8a-4edf-bcfa-18d19285c269/ARETE+BTS-1557.jpg</image:loc>
      <image:title>Intel - Your Guide to Hiring a Multi-media Production Agency for Your Business - Make it stand out</image:title>
      <image:caption>Rennacker Studio’s Cameron and Josh Rennacker ideating a solution to a new business website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/intel/navigating-marketing-trends-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/042d0909-7dec-42f1-bf50-d2b2b5a7fdb4/PEPSI_2023_PR_Today_Tomorrow.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>Pepsi before and after the 2023 brand refresh and logo redesign. (Source: PepsiCo)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/16bc1b22-1b67-43e1-b56a-3b3a28155880/burberry_logo_redesign.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>Burberry logo before and after the 2023 logo redesign. (Source: Mumbrella)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8b40fb4d-f0a7-4b31-92d6-25f860b74fd2/siegel-gale-us-army-branding_dezeen_2364_col_2-852x479.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>The 2023 U.S. Army brand refresh came along with a revised campaign strategy where the campaign also implemented new photography and slogans. (Source: Siegel + Gale)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/4336af66-3ccd-47c5-86cc-1fd2dee4a862/Synergy%2BWest%2BAnalytic%2BReview.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>Website analytics can quickly reveal the success or failure of any marking initiative and spark new conversations about areas of the business that need improvement — just like Rennacker Studio did when redesigning the Synergy West Website. (Source: Rennacker Studio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/94ad55fc-094b-4356-af13-1bffb9ff6903/20230913_AICM%2BUganda%2BWebsite%2BDesign_5.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>Investing in responsive design means your website adapts effortlessly to various screen sizes, from smartphones to desktops. In December 2023, mobile devices generated 66.02% of global website traffic. (SimilarWeb, 2023) Additionally, 73.1% of web designers believe that a non-responsive design is the top reason why visitors leave a website (GoodFirms, 2021). ****Moreover, compliance with accessibility regulations ensures that your website is inclusive and accessible to all users, regardless of disabilities (Gokulnath, 2023).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/76938b21-e180-4645-ad31-245870c37fd0/0011345_Arete-Digital-Display-Ads_V1.1.jpg</image:loc>
      <image:title>Intel - Navigating Marketing Trends in 2024 - Make it stand out</image:title>
      <image:caption>Arete Financial and Legal Solutions needed digital SEM ads that could be promoted for tax filing season and business legal solutions. (Source: Rennacker Studio)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/intel/creating-continuity-across-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/fe000d9d-2865-4369-bc2f-872eba387c36/Style-Guide_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Style Guide for Arete Financial and Legal Solutions 2023 Brand Refresh designed by Rennacker Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d6fa2295-ed58-4b6a-abff-17ec2095636a/Customer-Journey-Map_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>A customer journey map should identify where exactly a customer interacts with the brand within each phase of the journey—whether it's online or offline. The one depicted was created for Rennacker Art by Rennacker Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/463322ff-0931-4aea-8d8e-b2e3c5594f0e/Gasp_Unbreakable+Kimmy+Schmidt_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.gif</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>(Source: Unbreakable Kimmy Schmidt, featuring actor Tituss Burgess)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/670673f3-21ce-49e8-bc52-4bd1caed4309/Colgate-Brand-Inconsistency-Spoof-Ad_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>A fake (but still relevant) inconsistent branding example of the infamous spoof for Colgate kitchen entrees (Source: Smart Insights)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/9c39b5f1-50a1-4b2b-91b0-f9d0c4e1beaa/Packaging-Redesign_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Before and After of New Age Naturals 2020 packaging redesign by Rennacker Studio featuring the brand’s top 3 selling products in 2021: Apple Cider Vinegar Gummies, Vitamin C Gummies, and Immune Support Gummies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/c97c27ca-1faf-435a-91fa-c185090a6c36/Brand-Design-System_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Bottle manufacturing guideline for New Age Naturals 2020 packaging redesign by Rennacker Studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/32123707-5eeb-44c3-8f48-9dd9249c4e4e/New-Age-Packaging-Design_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>The full product lineup for New Age Naturals included 67 SKUs in total, all requiring a unified design and holistic presence with products tailored specifically for men, women, children, or in the case of some products universally appealing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/d66e76f7-62c2-4440-8aef-525fa3b5417e/Website-Design_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Redesigned website for New Age Naturals that allowed for the products to be the hero without the need for an overly complex design system or sales strategy that could be easily maintained by New Age’s staff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/46424a01-c2c3-4838-bd35-ec1d958beec3/Color-Psychology_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>There’s much more to choosing a brand color than just picking one. It involves psychology that reinforces your brand’s mood and tone. Any shift in that color could throw it off, making color consistency vital in any brand’s color application. (Source: Praxent)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/52b67a89-29f2-4640-b555-3934e8d3892c/Tiffany-Blue_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>American luxury jewelry retailer Tiffany &amp; Co. is internationally renowned for its diamond and sterling silver jewelry but equally known for its iconic Tiffany Blue. (Source: Tiffany &amp; Co.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5f7fba13-e7a1-4efa-ba68-6bd38d0a9cd3/Cameron+Rennacker_Proof+Check_Rennacker+Studio.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Designers and printers can get a bit nerdy about color—down to the point where we will examine every dot gain under a printer’s loupe or, in more high-tech situations, a color spectrometer to look for flaws or deficiencies in the color or print coating—both of which impact the visual consistency of color. (Source: GuruXOX)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/b6806110-88a6-48c5-9285-a58ef8cd232f/2024-Pantone-Color-of-the-Year_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Every year in December, Pantone releases the next year’s “color of the year.” The Pantone Color Institute studies color trends throughout the year to decide on a single color that is reflective of rising trends in fashion, marketing, social media, and even politics. (Source: xalien)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bb22581f-ab85-443d-ba92-e101c0f7f6c1/McDonalds-Over-Saturation_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>McDonald’s partnered with Cossette to create a “Follow the Arches” campaign. Utilizing multiple billboards and piecing out the iconic arch logo to funnel drivers off the road and into a McDonald’s store. While it’s certainly a creative approach, it’s a bit like shouting when you’re already the loudest person in the room. (Source: Cossette)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/af3d400c-1fd0-4aae-a5ec-4bc6059ea84b/Tropicana-Packaging-Failure_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>The 2009 packaging redesign failure of Tropicana (owned by PepsiCo), partnered with Arnell to redesign their best-selling orange juice which landed in a complete flop with a 20% reduction in sales and a total $50 million in losses over 47 days. (Source: The Branding Journal)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/a0b5735c-2593-4612-a2b3-ff5282fffbc4/Responsive-Logo-Design_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.jpg</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Designer Joe Harrison created an experimental project called Responsive Logos to explore creating scalable logos for some of the world's biggest brands. (Source: Joe Harrison)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/5677ccd8-dc87-4d33-aa0a-cac4917ac042/Responsive-Logos_Creating-Continuity-Across-Your-Brand_Rennacker-Studio_Intel_20240318.gif</image:loc>
      <image:title>Intel - Creating Continuity Across Your Brand - Make it stand out</image:title>
      <image:caption>Joe Harrison’s exploration of responsive design for Irish stout brand, Guinness. (Source: Joe Harrison)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/intel/designing-with-accessibility-and-inclusivity-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/0caea353-b75b-4c32-bd14-52ecb740020f/WCAG+2.0+Principles.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>WCAG 2.0 Design Principles are Perceivable, Operable, Understandable, and Robust. (Source: Webflow)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/09e4a953-ab7d-43db-940c-90cad840da14/Responsive-Design-MockUp-Apple-Devices-v1-B.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>An example of perceivable design as a website landing page for AICM Uganda’s 2022 A Night of Hope Gala. (Source: Rennacker Studio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/bfdde16f-0253-4ae2-9d0b-991fb92196be/Accessible+Design_Microsoft+Persona+Spectrum_Permanent+Temporary+and+Situational.jpeg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>Microsoft’s Inclusive 101. The three types of disabilities: Permanent, Temporary, and Situational (Source: Microsoft)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/8fdfa0f0-1a72-404a-b5a4-0d1b9aff27d3/Lean-Six-Sigma-Quality-Management-DMAIC-methodology.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>The DMAIC methodology for Six-Sigma quality management (Source: ResearchGate)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/0a77d2b3-ca54-4c1a-bb7c-578c90c75e4b/Design+Thinking.jpeg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>The five stages of design thinking: empathize, define, ideate, prototype, and test help designers create products that are user-centric, effective, consistent, incorporate feedback, and monitor performance. (Source: Interaction Design Foundation)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/7703fe8e-1e34-47f8-bbc4-dc59de7822a4/Gymshark+Diversity+Equity+and+Inclusion+Team+Photo.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>Gymshark’s commitment to diversity, equity, and inclusion is a great example of what design diversity should look like in 2024. Photography across all their content features people of all races, body types, and those with disabilities prominently. (Source: Gymshark)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3f47be04-3e8e-4861-bfc9-29c8a67e319e/Target+vs.+National+Federation+of+the+Blind+2008.jpeg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>Target settled a class action lawsuit filed by the National Federation of the Blind (NFB) in 2008 and agreed to pay damages of $6 million. (Image Source: Target Corp.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/24c5151b-5bed-420b-8cbe-1fc8d9420a39/Screen-Reader-for-Accessible-Digital-Navigation.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>A common screen reader with buttons to move around and braille display (Source: Medium)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/92be6fd3-b3c2-4928-a5f0-54878d745c84/Expanding-Your-Market-Reach-and-Setting-Yourself-Apart-by-Designing-for-accessibility.jpg</image:loc>
      <image:title>Intel - Designing With Accessibility and Inclusivity First - Make it stand out</image:title>
      <image:caption>As designers, we have one thing in common: Empathy. We solve people’s problems by walking in their shoes. (Source: Medium)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/intel/the-power-of-a-modern-and-informative-website-in-driving-business-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/3b6222a0-14a6-4664-aff8-f53a9c4d56e4/Synergy-West_Website-Redesign_Cover-Image.png</image:loc>
      <image:title>Intel - The Power of a Modern and Informative Website in Driving Business Growth - Make it stand out</image:title>
      <image:caption>This website design for Synergy West Recycling and Waste showcases a mobile-responsive design that is clean and visually appealing in an industry often referred to as a “dirty job.” (Source: Rennacker Studio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/635819e3-84c9-4e31-9d96-657efab2ab83/Arete%2BWebsite%2BRedesign_Lifestyle%2BMale.jpg</image:loc>
      <image:title>Intel - The Power of a Modern and Informative Website in Driving Business Growth - Make it stand out</image:title>
      <image:caption>Arete Financial and Legal Solution’s website redesign by Rennacker Studio elevated their brand and built trust amongst their target audience by presenting information in an organized and digestible format. (Source: Rennacker Studio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/2ce1add8-00de-495a-8398-7bd49f8d4a88/0011335_Chick-fil-A-Santa-Barbara_Website-Home-Page.jpg</image:loc>
      <image:title>Intel - The Power of a Modern and Informative Website in Driving Business Growth - Make it stand out</image:title>
      <image:caption>Chick-fil-A Santa Barbara’s website had to be mobile-friendly, particularly since their customers are almost always searching for good, fast food while on the go. Additionally, however, many of their employees only had access to a mobile device and needed a way to log in to request time off, sick time, and more. (Source: Rennacker Studio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64bac4bc173fe572efa4830f/09adc55a-31c0-44c8-b6cc-79c2a23c1c15/ARETE%2BBTS-1557.jpg</image:loc>
      <image:title>Intel - The Power of a Modern and Informative Website in Driving Business Growth - Make it stand out</image:title>
      <image:caption>Reviewing your content strategy frequently and writing blog posts can significantly improve your website’s SEO ranking. (Source: Rennacker Studio)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/news-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-02</lastmod>
  </url>
  <url>
    <loc>https://www.rennackerstudio.com/news-media/cameron-rennacker-receives-university-outstanding-graduate-impact-awards-upon-graduation-from-arizona-state-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>News &amp; Media - Cameron Rennacker Receives University Outstanding Graduate &amp;amp; IMPACT Awards Upon Graduation From Arizona State University - Make it stand out</image:title>
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      <image:title>News &amp; Media - Cameron Rennacker Receives University Outstanding Graduate &amp;amp; IMPACT Awards Upon Graduation From Arizona State University - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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